How Do We Price Our Services?
The million dollar (we hope not) question. While we do offer project-based pricing for smaller projects that we believe in, we have been amazed by the power of value-based pricing. But you may be wondering, what exactly is value-based pricing and why do we choose to use it?
Value-based pricing is a pricing strategy in which the price of a product or service is determined by the perceived value it holds for the customer. In other words, we base our pricing on the value that our services bring to your business, rather than simply charging based on hours worked or resources used.
But why do we choose this approach? Here are a few reasons:
It aligns our goals with yours. When we base our pricing on the value that our services bring to your business, we are effectively saying that our success is tied to your success. We want to see your business grow, and value-based pricing ensures that we are invested in making that happen.
It allows us to provide customized solutions. Value-based pricing allows us to tailor our services to your specific needs and goals, rather than offering a one-size-fits-all solution. This means that we can work with you to create a website that truly meets your business needs and stands out in your industry.
It helps us to better understand your business. By taking the time to understand the value that our services can bring to your business, we are better able to understand your unique challenges and opportunities. This allows us to provide more effective solutions and ultimately drive more success for your business.
For example, a business owner who wants to increase online sales may need a website that is optimized for e-commerce and user experience. Our value-based pricing approach allows us to continuously work with them to iterate and improve the site to optimize for conversions (the % of people who visit a site and actually make a purchase) through A/B testing, email campaigns etc. On the other hand, a business owner who wants to increase brand awareness may need a website that is optimized for SEO and social media. Our value-based pricing approach allows us to ensure we can continuously assist with the content creation pipeline.
We understand that value-based pricing means that we have to be more selective on who we choose to work with, but we believe that it is the best approach for both our agency and our clients. Because to be frank, we don't want to sell you a site that doesn't make you money. By aligning our goals, providing customized solutions, and better understanding your business, we are able to drive real value and success for your business.
Are you ready to take your website to the next level with our value-based pricing approach? Contact us today and let's see if we're a good fit. 👋